Local Snack Distribution for Independent Stores in Sonoma County.
We place, restock, and manage shelf-ready products. You only pay for what moves.
Who We Serve
Supporting local businesses and producers across Sonoma County
Independent Retail Stores
We understand the challenges of managing inventory in small retail spaces. Our approach starts with small initial placements to test what works in your store. We handle shelf management, ensure proper product rotation, and only expand what's actually selling. No large upfront commitments, no wasted shelf space—just products that move and margins that matter.
Local Producers
Getting your products into stores is just the beginning. We handle the entire distribution cycle—from initial placement to ongoing restocking and route management. Our tight geographic focus in Sonoma County means efficient service and lower costs. We track what sells, reorder intelligently, and help you scale distribution without the operational headaches.
Product Categories
Carefully selected products that perform in independent retail environments
Jerky
Shelf-stable, high-margin, proven counter performance.
Packaged Snacks
Impulse-ready items that move.
Local Specialty Goods
Curated regional products.
Why Sonoma Routes
A disciplined approach to local distribution
Small Initial Placements
Test products with minimal risk. We start small and scale based on actual sales performance, not guesswork.
Inventory Rotation
Fresh products, always. We manage expiration dates and ensure your shelves stay current and compliant.
Tight Geographic Routes
Focused on Sonoma County. Efficient routes mean lower costs, faster response times, and better service.
Data-Driven Reordering
We track what sells and reorder accordingly. No overstocking, no stockouts—just smart inventory management.
How It Works
A simple, proven process for sustainable growth
Placement
We assess your space and customer base, then place a curated selection of products that fit your store. Small initial quantities, strategic positioning.
Weekly or Bi-Weekly Restock
Regular route visits keep your shelves full and fresh. We handle inventory checks, product rotation, and reordering—all managed for you.
Scale What Moves
Data tells the story. We expand successful products, phase out underperformers, and continuously optimize your product mix for maximum profitability.
Trusted by Local Stores
Serving independent retailers across Sonoma County
Sonoma Routes transformed how we manage our snack section. They started small, tested what worked, and now we have a rotating selection that actually sells. No waste, no hassle, just products our customers want.
Sarah Mitchell
Owner, Healdsburg General Store
Ready to Work Together?
Whether you're a store looking for better products or a producer seeking distribution, let's start the conversation.